Book #16: “Do you like it?”
How to ask your mother for feedback, avoid criticism, and maintain your self-image. This already popular book includes chapters on the best occasions to use for your mother-interview (like finding events with alcohol or at least lots of cake), and also how to frame your project, so your family will have no chance to really understand it. This book end up strongly with a concise “how to“ on the method by which you, with confidence, can radiate pride and still show vulnerability – all you need to get the most favorable response to your brilliant product or project.
Book #17: 20 fast ways to avoid user-testing
This book is a valuable walkthrough of methods and arguments that you can turn to if you are in a pinch and need to argue for your total lack of user-testing. It includes exercises on how to use random metaphors and wild extrapolation and it will teach you how to pitch your project as having no competition while still being self-evidently necessary in the market.
Book #18: Nobody understands you because you are smart!
“Some products are just too brilliant for the market to understand.“ We’ve all been there; the response from your user-groups are depressingly negative and hesitant towards your concept. While some people might take the easy way out, and rethink or pivot their product, this book helps you identify flaws with your segmentation, the facilitator, the laboratories and, if all else fails, the weather to limit the loss of face. This book shows you how it is not always good to ask users, especially if “all they are going to ask for, is a faster horse”. They are simple like that, users…
* I’ve read a lot of books & articles on business, design, and innovation. Most of them pretty good, a few not so much. While I’m considering writing my own, I have made myself a little collection of fake book titles and abstracts of what would probably be very, very bad books on business, design, technology, and innovation.