Design Thinking: Three fake books*

Book #4:  Post-IT “Pong Shuei”

Do you have problems choosing colors or sizes for your post-it’s when engaged in ideation processes? This book helps you choose colors based on season, feng-shui, and four major Instagram influencers. Including tips on how to do post-it layout,  what surfaces are complementary to different kinds of post-its etc. You will never have to agonize over a post-it session again!

Book #5: Empathy Cheat Sheet 

Sure, empathizing, problem definition, and discovery look great on the design brief – but most of us just want to go ahead with ideation. That is where our superior creativity really shines! Nobody reads our reports anyhow, and these customers really don’t want to empathize with anyone. This book shows you how to fake your way through problem-understanding and go directly to the fun parts of a project.   

Book #6: The Linear Approach

The non-linear approach in design thinking is a major problem for the waterfall-project inclined organization. This book shows how to limit, if not altogether remove, insights occurring in project phases where they can change the direction of your project.    

* I’ve read a lot of books & articles on business, design, and innovation. Most of them pretty good, a few not so much. While I’m considering writing my own, I have made myself a little collection of fake book titles and abstracts of what would probably be very, very bad books on business, design, technology, and innovation.

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